Wednesday, September 8, 2010

Down the Street

Coming from the land of giant supermarkets where there is a one stop shop for everything grocery and kitchen related, it is quite a transition to adjust to the bustling street vendors in Delhi. Instead of having to go through dozens of aisles and shopping carts and choices, it's quite opposite here. When you leave the house, for the most part, you know what you need to purchase. You also know that even when you are done with your shopping for the week, and suddenly realize you need some immediately, there is always the option of just walking down the street and picking up whatever you like, since there are specialty stores for virtually any item you could need. The convenience of street shopping in the motherland is a boon to say the least.
Or is it?
The local street bazaar accommodates for everything a household requires without having to shuffle through thousands of products. There is an electrical store, a vegetable and fruit vendor, a local dairy store, a "chemist" or drug store, a doctor (or two or three or more!), a cigarette pit stop, video rental store, etc. A couple turns from any apartment building, there exists a local market that will contain all of these facilities and more. However, as convenient as they appear on the surface, they can be detrimental to the local consumer as well.
The false pretense of having a doctor so close by at your service might seem like a blessing, but each physician is available only during their local hours of operation, with long waiting lines, that barely understand the concept of an emergency. These doctors don't think you can really get too sick aside from their regular visitation hours and if requested, usually refuse to service their sick customers, aka patients.
The vegetable vendors are indeed selling fresh vegetables, but they all buy from one source that injects their produce with various fertilizers and growth boosters that are actually detrimental to our bodies.
The one pit stop cigarette or "paan" shop is selling cancer sticks with the great convenience of round the clock service. You might not be looking to buy cigarettes, but they are right in your face even when you just want to buy tomatoes. Good luck quitters!
Other stores that make shopping look easier also come with similar side effects. Chemists are selling various strong allopathic medicines that are often self prescribed by patients and don't require a prescription for most medications. So much for the patient turned doctor trying to eradicate the symptoms of maybe a much bigger issue at hand than what seems obvious.
I don't believe the solution to this dilemma is opening various Walmarts across India, but I guess it's just a realization and to proceed with caution. It is important to realize that take everything just for what it is, and rely on such conveniences on a need basis only. Going on a shopping spree down the street is accommodating, but sometimes is harmful as well.
Everything that glitters is not gold, indeed.

2 comments:

Chaitanya Jha said...

It mostly depends on how matured the consumer market is. You can observe different stages of seller behaviour accordingly. West was in this stage before the current one. If you look at newer build up localities like maybe Gurgaon, there are less fragmented market places.
Impulse purchase is picking up now. You would be surprised to know that 20-25% of medical chain stores sales are from impulse purchase of over the counter stuff mostly chocolates! :)
Otherwise as the consumer awareness increases the malpractices and inefficiencies gradually reduce in any consumer market.

Unknown said...

Agreed.

A lot of how the market is socially performing depends on consumer mentality. I guess my point was just to highlight that what seems convenient and easy on the surface might have some unintended side effects.

PS: I totally indulge in impulsive chocolate purchases..yumm :)